Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 words

Corporate Project (Coca Cola) - Research Paper ExamplePemberton who was more of an inventor non a businessperson sold his invention to Griggs Candler for only $2300. Candler began to instill his strategies in the company in 1891, he brought the first real vision of the company, and the Coca Cola brand (Pendergrast, 2000).Candler being a natural natural salesperson transformed Pembertons invention into a business between 1893 and 1904. The fact that people were thirsty gave Candler the first innovative strategy. These first promotion strategies made people conversant with the Coca-Cola brand everywhere and in 1895, Candler expanded and relocated syrup plants in major cities (Pendergrast, 2000). The brand was becoming more popular in time thus Joseph Biedenharn, who was a businessperson from Mississippi, tried to convince Candler on the necessity of nursing bottles but this cerebration did not excite Candler. He failed to anticipate that success of Coca-Cola brand would be portabi lity. In 1899, Benjamin doubting Thomas and Joseph Whitehead, were allowed to bottle the Coca-Cola brand by Candler.Bottled Coca Cola soda made the drinks popularity amplify rapidly. By 1905, the company was very successful and the only challenge Coca Cola faced was exaggeration of the drink by businesspersons who used the advantage of Coca Colas success to sell imitator beverages. The company thus used promotions to protect their brand by advertising reminding customers to Demand the genuine and take for granted no substitute promotion. This worked but it would not stop the imitations thus the company had to invent a unequaled and distinctively shaped bottle that would be easier to identify thus limit imitations thus the contour bottle became Coca Colas brand bottle. This led to rapid increase in popularity of the drink delinquent to the attractiveness of the bottle and the taste of the drink. This led to the companys growth internationally (Pendergrast,