Fashion and media - TRLG Essay Example | Topics and Well Written Essays - 1250 words

Fashion and media - TRLG - Essay Example The essay "Fashion and media - TRLG" explores the TRLG. fashion and media. According to Rahman, Osmud, Yan Jiang, and Wing-sun Liu (291-311) True religion (TRLG) has established itself through high-quality products in clothing category over the years and successful brands that have been appreciated by many worldwide; this has proven enough financial resilience, consistency growth together with stable expansion out leading to high probability of merger acquisition. The high-end denim both includes regular jeans, for instance, Lucky, True Religion Jeans and Levis which is recognized by its fabric quality and good seam dimensions. The brand and quality attracts celebrities to wear them; these include; David Beckham, Colin Farrell, Beyonce, Megan Fox, Jessica Alba, and more. The jeans among other products are flashy and distinctive flair for those who cherish the modest lifestyle and less flashy versions especially for consumers who would just want to feel the comfort brands of TRLG bran d jeans. The idea of creating different variations and at the same time high-quality products has made the company stand the taste of time with its consumers as they maintain the forces within the market. Despite other jeans being available in the market that could act as the substitute, buyers consistently keep TRLG brand jeans because of the quality issues portrayed by other brands. Although, there are always possible threats of customers turning back for other substitute products or jeans from other competitors.