The Globalization of Sports Essays -- Globalization, Sports

manoeuvre is an ever growing aspect of our cultures, and as the access to incompatible avenues of variant begin to present themselves we question the competency of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.Arguably one of the most successful avenues of sport to expand globally is soccer. Soccer is encountered in more countries(204) than any(prenominal) other sport. (Klein, 2008) A perfect example of soccer as a crack that has expanded globally is Manchester get together. In a case hold by John S. Hill and John Vincent Manchester Uniteds globalisation in sport branding is examined through using David Aakers mark Identity model. (Hill & Vincent, 2006) Aakers model breaks down what makes up the core and across-the-board brand identities. (Aaker, 1996) These values that make up the core and extended brand identities a re brand as ware, brand as organization, brand as person, and brand as symbol. (Aaker, 1996) Hill and Vincent throughout this case study excuse in detail these key values as they pertain to Manchester United which helps explain why Manchester United as a soccer aggroup has become so successful. According to Hill and Vincent the brand as product is very marketable because the familiarity of the basic concepts of the sport, the ease to play, the value of the English prime(a) league as a league, and the country of origin for the modern impale was invented in England. (Hill & Vincent, 2006) The brand as organization also is marketable callable to the traditional club youth program, the adding of household names, and the fast pace of play that was created to increase excitement among fans. (Hill & Vincent... ...g sport assessing the World Baseball Classic. Soccer & Society, 158-169.Luo, M. (2003, Febuary 9). Rockets Yao Ming carries Asians in America to new heights. The Miami H erald.Maguire, J., & Bale, J. (1994). The global sports arena. Athletic talent migration in an mutually beneficial world. London Routledge.Means, J., & Nauright, J. (2007). Going global the NBA sets its sights on Africa. International Journal of Sports market & Sponsorship, 40-49.National Basketball Association. (2005, April 12). NBA basketball stars reunite for Basketball without Borders Africa. Retrieved from http//www.nba.com/bwb/starsreuniteafrica.htmlThibault, L. (2009). Globalization of Sport An Inconvenient Truth. Journal of Sport Management, 1-20.Wang, C.-M. (2004). Capitalizing the big man Yao Ming, Asian America, and the china Global. Inter-Asia Cultural Studies, 263-278.