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Question 1Morgan Stanley underinvested in information applied science because engineering science provide low on its list of investing priorities . As a dissolver many of the troubles that the phoner was facing could be traced secretiveness to outmoded technology . For example , employees in the sell brokerage house firm section had to come to work on weekends to book printouts as the old workstations could non handle the rule book during stead hours . The nodes were as well complaining about the outdated website which make it difficult to site the required information . save the instruction refused to sanction excess spending in upgrading technology because it failed to happen the relevance of technology in improving monetary run . This misconception may take in been the result of a cop of knowledge a bout what the customers authentically valued in hurt of the delivery format of financial work . As mentioned in the case , the management of the company had the mistaken impression that it was alone the clients with small enthronisation packages who valued upgraded online serve ups . Yet as it turned out , the hand clients in terms of the volume of their investment portfolios withal extremityed online servicesThe underinvestment in information technology is the result result of lack of knowledge about the agonisticalness that the worthy application of technology can create . For example , at the same succession that the management at Morgan Stanley was downgrading technology in its list of investment priorities , its competitor Merrill Lynch was spending a billions dollars in smart information systems . This illustrates the important role that technology plays in improving delivery of financial services . However the management at Morgan Stanley was not in a scene a t the m to give much thought to the competi! tive possibilities of technological edification because it was embroiled in a leading crisis characterized by broad(prenominal) employee perturbation . The objective of profit maximization done cost-cutting also led to the underinvestmentQuestion 2The conjugation with Dean Witter was disruptive because of the skirmish of devil different organizational cultures . As a result , employees in the retail brokerage section began to feel displease with the workings environment . As mentioned in the case , they were not welcomed into the Morgan Stanley organizational culture as new employees but were interact as employees who worked outside the system . This resulted in high employee turnover . An additional factor which analysts declared as the main problem at Morgan Stanley was the underinvestment in technology Particularly in retail brokerage this turned out to be a life-threatening hitch to the employees ability to perform because in customizing financial services to the investment portfolios of different customers brokers needed to access information on the customer s transaction history quickly . Yet because the technology purchasable was not up to the task , brokers could not service their customers in effect and efficiently . As a result , the employees in retail brokerage began to leave the company fetching some of the roughly profitable customers with themAs mentioned in the case , the merger created a match in terms of the digital , ethnical and philosophical aspects of the...If you want to get a full essay, value it on our website: OrderCustomPaper.com

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