The Product Market and the Market for “Ideas”: Commercialization Strategies for Technology Entrepreneurs

Research Policy 32 (2003) 333350 The product mercenaryise and the commercialize for ideas: commercialization strategies for engineering entrepreneurs Joshua S. Gans a , Scott Stern b,?,1 a Melbourne Business schooling and Intellectual Property Research Institute of Australia, University of Melbourne, Melbourne, Australia b Kellogg nurture of Management, Northwestern University, Evanston, IL 60208, USA Abstract This paper presents a man-made manikin identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We sleeper strategy to the commercialization environmentthe microeconomic and strategic conditions lining a ?rm that is translating an idea into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments corrupt accomplished ?rms, while others cooperate with incumbents and reinforce existing mart power. Our analytic thinking suggest s that competitive interaction between start-up innovators and constituted ?rms depends on the strawman or absence of a market for ideas. By think on the operating requirements, ef?ciency, and institutions associated with markets for ideas, this framework holds some(prenominal) implications for the management of high-technology entrepreneurial ?rms.

© 2002 Elsevier Science B.V. All rights reserved. Keywords: Product market; Commercialization strategies; engine room entrepreneurs; Ideas market; Appropriability 1. Introduction The past two decades have witnessed a dramatic increase in investment in technolo gy entrepreneurship the founding of small, s! tart-up ?rms developing inventions and technology with signi?cant effectiveness commercial application. Because of their youth and small size, start-up innovators normally have little pose in the markets for which their innovations are intimately appropriate, and they have at most two or tercet technologies at the stage of potential market introduction. For these ?rms, a key...If you wishing to get a profuse essay, order it on our website: OrderCustomPaper.com

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