Marketing Plan for Bilabong

Situation Analysis Market: The watch mart is a highly established industry. Watches ar positioned by style in the various niche market places: causal, flashy, formal, semiformal and jewelry (Faleiro). The importance of watches as style and demeanor has conduct to the brand of watches being an beta attribute of the watch (Faleiro). legion(predicate) watch companies capitalize on close to of all the distinct niche markets. For example, the Swatch Group which is a major player in all market segments with gross sales in 2002 at 4 billion Swiss francs (swatchgroup.com) They seduce 14 assorted watch brands that each position themselves on different fashion and price segments of the market (www.swatch.com). However, Swatch Group has seen a decrease in profits in 2003, reflecting the slowing of product in ripen watch markets (Xinhua). Furthermore, most watches sold in Australia are merchandise and imports from Swiss watch makers shake up declined in Australia by 11.4% in re cent years (www.fhs.ch). Company:         However, Australian channel-surf companies who produce sporty and casual watches such as Billabong and Ripcurl have seen tremendous growth. The surf industry is a $10 billion industry (Kotdin). Billabong which is Australias pencil lead surf erupt company saw a 9% increase in sales in Australia totaling near $ clxx million in 2003. Moreover, Billabong operates globally with 30,000 stores selling Billabong products. SALES 2003 (millions) Australia         169.1 Americas         302.8 Europe         151.0 Billabongs world market saw an even greater growth of 24% in sales (www.

billabongcorporate.com). Their products include women and mens clothing, swimwear, bags and backpacks, hats and toboggans, gloves and boots, wetsuits, surf and body overhear on covers, belts and not to forget, watches. They continue to expand their brand take to with promotional events. They frequenter surfing and snowboarding events worldwide and also sponsor some of the athletes. Billabong has also created the film Blue Crush which features a... I have a billabong t-shirt! Sorry, lol. sizable long refernced essay. Good job! slight topic and well research! have a rap on the back! =p If you penury to get a in effect(p) essay, order it on our website: OrderCustomPaper.com

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