Branded: the Buying and Selling of Teenagers

July 23, 2012 An Eye opener of the Media and Innocent Adolescents Back in the days, closely children and teens spent their recreational time outdoors. They played with their neighbors, rode their bikes, played hopscotch or freeze tag and did all sorts of activities. They read story books and sidesplitting books more often than today. This was changed as fashion magazines and catalogues, and the television became the rudimentary object to be entertained with. Today adolescents worry astir(predicate) their appearance, what they wear, or how trendy they atomic number 18 keeping up with simplicity as well as becoming tolerant spenders. This results from the media pose coerce to be in and feeding them subliminal messages that report them who, what, and how they ar to be; ultimately branding them. Media has played a big role for marketers to win over the minds of Americas earlier days through manipulative art of selling, such as Peer-to-Peer Advertising and using pueri le trend-spotters; making younker to throw big consumers which damages them financially and psychologically. Advertisers know that the easiest minds to prey on are adolescents. Marketing agents also know that young children are seeking an identity and offer them one through interest in promoting cool brands.

Like, Alyssa Quart in her study of adolescent marketing Branded: The buying and Selling of Teenagers, youth to youth marketing has been around for a long time and in many forms, girls are paid with cash or products of the corporation, to support the latest merchandise with the hope of it spreading fat ly among other peers to eat up popularity.! Quart, in her book, includes an interview with Rhonda Shasteen, vice president of global marketing of Mary Kay, who explains that Many of our customers and sales women have teen daughters, a natural extension of the brand to reach out to the market. Kids collapse pull out our product after gym class, jump a conversation: My moms a beauty consultant, I ring armour set forth you samples Peer-to-peer is basically a way to...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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