Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional branch for planning, executing, and monitoring stain parleys designed to profitably acquire, retain, and arouse customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. inciter denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. market communication consists of ________ messages between firms and customers, as well as those among customers. a. aforethought(ip) b. unplanned c. all of the above d. none of the above (c; break; p. 284; LO1; analytical Skills) 3. The think, feel, do prototype is well accepted for what merciful of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting th e brand tell and product benefits in front line of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; learn; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, commonly persuasive in nature roughly products or ideas and normally paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for separately one of t he following is a promising marketing techn! ique for unstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. mindless message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and exceedingly interactive banners is that they ________. a. tend to eager customers b. require a push-down stack of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

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